The most common complaint given by consumers as a reason they
unsubscribed from a company’s permission-based emails was that they
came too frequently (54%). Another 49% (more than one answer permitted
to the question) cited the content becoming boring or repetitive over
time. Receiving too many emails closely followed, cited by 47% of
respondents.
Oracle released results of a global survey of 3,000 mobile phone users, which highlights a few key trends:
This chart shows the percent of consumers that continue using an app,
since their first use, over 12 months. At the far left, marked as
month “0,” 100% of a consumer cohort begins using an app. After three
months, 24% of them continue using. After 6 months, this percent
shrinks to 14%, and, by 12 months, only 4% are left. For this
analysis, we compiled data from 25 apps downloaded a cumulative 550
million times.
